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Why are the sales higher for this campaign than I have reported for online orders?

It’s important to outline that with the current attribution model being used by YUMBI, if a customer is enrolled to another campaign during the Reporting Period, any orders they place after the date of the second campaign will be attributed to BOTH of the campaign reports in equal measure.

To illustrate this point, if a customer was enrolled to two campaigns during a 1 week period, and in the 2nd week the same customer placed an order worth R100 at the restaurant, the Total Customer Sales value on both campaigns would increase by R100 - and not just the second one.

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