What is a reporting period?
A reporting period refers to the designated timeframe during which a customer's ordering behavior is tracked and analyzed following the dispatch of an SMS and/or Push Message. This monitoring process is integral to Marketing Attribution, a practice that allows us to determine the impact of specific campaigns on customer actions.
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Who are the customers who ordered?
This is the total number of customers who were enrolled to a particular campaign and have placed at least 1 order during the campaign Reporting Period. In the example image provided below, 232 of the enrolled customers had actually placed a total of ...
Why are the sales higher for this campaign than I have reported for online orders?
Campaign Attribution It’s important to outline that with the current attribution model being used by YUMBI, if a customer is enrolled to a second campaign during the Reporting Period, any orders they place during that particular date range will be ...
What are Customer Sales in the Campaign Detail Report?
"Customer Sales" in the Campaign Detail Report represent the aggregate sales attributed to the campaign's influence on enrolled customers. It's crucial to understand that this total reflects all orders made by these customers throughout the Reporting ...
What is the Campaign Summary Report?
The Campaign Summary Report provides an overview of all campaigns that have been run by a brand, or its associated restaurants during a given period of time. The report is intended to provide a high-level view of campaign performance, including key ...
What does the Campaign Details Report look like?
The image below is a representation of what the Campaign Details Report looks like. It showcases the outcomes of a restaurant-specific campaign conducted through the YUMBI Engage platform. It's important to highlight that, in this case, the campaign ...