Why are the sales higher for this campaign than I have reported for online orders?

Why are the sales higher for this campaign than I have reported for online orders?

Campaign Attribution

It’s important to outline that with the current attribution model being used by YUMBI, if a customer is enrolled to a second campaign during the Reporting Period, any orders they place during that particular date range will be attributed to both of the campaign reports in equal measure.

Example

To illustrate this point, if a customer was enrolled to two campaigns during a 1 week period, and thereafter placed an order worth R100 (still falling within the Reporting Period of both campaigns), the Total Customer Sales value on both campaigns would increase by R100 - and not just the second one.
 

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