The image below is a representation of what the Campaign Details Report looks like. It showcases the outcomes of a restaurant-specific campaign conducted through the YUMBI Engage platform. It's important to highlight that, in this case, the campaign featured both SMS and Push Notification messaging options. Additionally, it incentivized customer engagement by offering a discount voucher.
Let us have a look at the above image in more detail
Section A:
- Start Date: Indicates the date the campaign was initiated.
- End Date: This refers to the date on which the campaign ends.
- SMS Communication Schedule Date: This refers to the date on which the communication message was sent via SMS
- Push Communication Schedule Date: This refers to the date on which the communication message was sent via Push Notification
- Status: Indicates the current status of the offered voucher within the campaign.
- Reporting period: Shows the remaining days compared to the total campaign reporting period.
- Maximum Customers: Reflects the initial target number of customers.
- Customer Cohort: This refers to segmented customers based on shared characteristics for targeted marketing, e.g., those active within the past 12 months at the store level.
- UTM Term: This indicates the type of campaign viewed whether it’s a campaign that was sent at SL = Store Level or BL= Brand Level.
- UTM Content: This refers to the customer cohort that has been assigned a unique identifying code.
Section B:
Customer contacted:
Summarizes the number of customers who received the campaign message successfully, out of the targeted and enrolled customer base.
Customers who ordered:
Indicates the number and percentage of customers who placed orders as a result of the campaign.
Total customer sales:
Presents the total expenditure on orders along with the average amount spent per order.
Voucher redemptions:
Displays the number and percentage of customers who redeemed the voucher code they received during the campaign.
Section C:
Message Stats:
Provides an overview of the types of messages received by customers, including the number of customers contacted compared to the initial target.
Push:
This shows the total number of customers who will receive the campaign via push notification on the app out of the total number of targeted customers.
SMS:
This indicates the total number of customers who will receive the campaign via SMS out of the total number of targeted customers.
SMS Parts:
This will display the average number of parts, also known as characters, per message.
Opt-outs:
Shows the percentage and count of customers who opted out of receiving marketing messages.
Errors:
Displays the percentage and count of customers who did not receive the message due to errors.
Section D:
Presents a preview of how the campaign message appears to customers when received via SMS, Push, and Inbox messages.