What is the Customer Profile Report?
Customer Profile Report
Turn customer data into your next competitive edge.
The Customer Profile Report was created to give you a clear, actionable view into the behavior, preferences, and engagement history of an individual customer at a specific restaurant location.
More than just a snapshot, this report serves as a springboard for strategy:
- Build customer personas rooted in real behavioral insights.
- Create high-performing audience segments for targeted campaigns.
- Uncover patterns that drive smarter promotions, loyalty strategies, and retention plays.
Where to find it
Navigate to the ‘Customers’ Tab in the Report platform and select ‘Customers’ to start exploring individual profiles. Or click on this link for easy access.
Filter Options
The Report allows you to filter by: Date, Brand, Restaurant, Channel Or Mobile Number.
Figure 1
If you filter by Date, Brand, Restaurant or Channel you’ll see the following information.
Customers
The number of customers who’ve placed an online or call-in order during the specified period.
Transactions
How many orders have been placed for that period.
Average Order (value)
The average basket size of the orders.
Average Customer
How much the average customer spends per order.
If you select ‘Mobile Number’ - only the details for that particular customer will appear.
If you select ‘Mobile Number’ - only the details for that particular customer will appear.
Figure 2
Note
A Brand Exec will be able to see all the customer’s orders from various restaurants within their Brand, however, a Franchisee will only be able to see the customer’s orders from their restaurant/s.
The System Admin Role will be allowed to click on a customer and deep dive into their ordering behaviour.
The System Admin Role will be allowed to click on a customer and deep dive into their ordering behaviour.
Customer Profile
Once you click on a Customer’s name, it will bring up the Customer Profile. This will show you the customers entire ordering history for a particular Brand from when they first registered.
Figure 3
Order Summary
You’ll be presented with a summary of information pertaining to the customer such as:
- Registered date
- Whether they are enabled for SMS, Push and Email
- Platforms they use - Web and iOS.
- Total order for the Brand
- Total Order value.
- How many vouchers they’ve used for any of their orders.
- As well as their ‘Status’ - their ‘churn risk’.
Activity History Graph
The Activity History Graph provides a visual summary of all Engage communications, both brand-level and store-level, sent to a specific customer. It also displays the cumulative revenue generated from these communications, alongside the number of orders placed at the selected store.
Figure 4
Top Store
This summary highlights the customer’s most frequently ordered-from store, the total number of orders placed, and the date of their most recent order.
Meal Times
This view shows the times of day when orders are typically placed, along with the frequency of orders within each time slot:
Breakfast: Before 10am
Lunch: 10am to 3pm
Dinner: 4pm onwards.
Figure 5
Order Trends (last 6 months)
This section gives you a snapshot of the customers ordering trends over the last 6 months.
Status
Whether the order was successful, failed or abandoned.
Channel
What channel the order was placed through i.e. Android/Web/iOS.
Delivery Type
If the order was for Deliver or Collect.
Payment Method
If the orders were paid Online or Cash on Delivery.
Figure 6
Table of orders
This breaks down the ordering trends in table form which can be downloaded to a CSV file for further analysis.
Date
The date the order was placed.
Store
Which restaurant the order was placed at.
Status
Whether the order was successful, failed or abandoned.
Order number
The order number for easy reference.
Channel
How the order was placed, i.e. online, call-in or web
Delivery Type
Whether it was a delivery or collection order.
Total
The total value of the order.
Payment
How payment was received, i.e. online payment, cash on delivery etc.
Map
The Map sections showcases if an order was delivered (in red) or collected (in blue).
Figure 7
Top Favourites
This section will visually show you the Menu items that are ordered the most frequently.
Top 5 Campaigns Graph
Enrolments
How many campaigns the customer has been enrolled into. (brand and store)
Order Contribution
If the customer placed an order after receiving a campaign.
Table of Campaigns
The table allows you to analyse the campaigns sent to the customer which can be downloaded into a CSV file for further analyses.
Date
The date the campaign was sent out.
Campaign
The name of the campaign.
Store
Whether the campaign was a National or unique store campaign (Brand or store level).
Voucher
If a voucher was included in the campaign.
Order Contribution
How many orders were placed during that campaign period.
Order Number
The number of the order that was placed.
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