Engage is a platform that allows brands or restaurants to run targeted marketing campaigns to existing online or call centre customers on the YUMBI platform.

Initiatives that are published/loaded onto the platform are promotions and campaigns that have been pre-approved by the Brand, meaning that Franchisees do not need to request approval in order to run a campaign.

Each campaign loaded has been briefed into YUMBI by the Brand and has a pre-approved objective, target customer, communication copy, start and end date and T&C’s. Campaigns that are loaded on the platform are TARGETED meaning that they each have a predefined list of customers who will receive SMS/push communication regarding the campaign on their mobile number.