Engage
What is Engage?
Engage provides a seamless platform for brands and restaurants to execute targeted marketing initiatives directly to their online or call centre customers via the YUMBI platform. This streamlined approach means that all promotional activities and ...
What are the benefits of Engage?
Benefits Utilizing Engage empowers restaurant owners to: Significantly streamline the process of launching location-specific promotions. Initiate location-based marketing campaigns autonomously, without requiring approval from brand representatives. ...
How do I get a campaign loaded?
At this stage, we only allow the Brand Marketing Teams to request campaigns as these requests are quite complex with the amount of information required in order to create a campaign. If you would like to see a particular campaign loaded, please chat ...
What are self-service landing pages?
A digital landing page is a standalone web page created specifically for a marketing or advertising campaign. It's where a visitor "lands" after they click on a link in an email, ads from Google, Facebook, Instagram or similar places on the web. ...
Can I choose to send Push Notifications only?
There are two different communication types for campaigns: Communication via SMS only as well as both SMS & Push Notification. The communication type will always be listed within the campaign details section on the Dashboard. YUMBI Engage may not ...
How do I know if I activated the campaign successfully?
Campaign Activation Once you have activated the campaign, a pop up will appear to congratulate you for kicking off the campaign. It will include the start date. Active / Completed Campaigns Another place to review the campaigns is on the “Active ...
How often can I talk to the same customer?
It’s important to adhere to the local communication regulations regarding the frequency in which you can contact your customers. With this in mind, you can only communicate with the same customer twice every 6 days via SMS. You will still be able to ...
How do I reach out to customers not on the YUMBI database?
The best way to grow your customer database and reach out to potential customers not currently on your database is through eVouchers. YUMBI can create eVouchers for you to send to prospective customers through pamphlets for walk-in customers or even ...
How do I see the SMS/Push copy?
SMS / Push Copy You will be able to see a copy of the SMS or Push notification when reviewing the campaign information. You will find this towards the bottom of the page under each individual campaign communication section (look towards the bottom ...
What days can I communicate with my customers?
Engage is compliant with the local regulation body that governs marketing messages. According to these regulations, SMS’s for marketing purposes can only be sent during the following times: Days & Times Monday - Friday: 8am - 8pm. Saturday: 8am - ...
Can I import external customer data?
Unfortunately due to the risk of diluting the data on the platform with regards to the law, YUMBI does not allow for any data to be imported into the platform. This would also be in breach of POPIA (Protection of Personal Information Act). In ...
Why am I unable to talk to all my customers?
There could be a number of reasons for this. Possible reasons - The customer has not ordered from you before. - They are not an active customer (customer that has not ordered within the last 12 months). - The customer has opted out of receiving ...
Can I share my customer database between brands or restaurants?
There may be restaurant owners who own combo stores and would like to use customer data from one store for another. Unfortunately it's not possible to share your customer database between brands or restaurants as it's not allowed under PoPIA ...
Why can I not see some of my stores on Engage?
If you are a Franchisee and cannot find your store/s on Engage, this means there might be a configuration issue with your account. Please contact YUMBI Support for assistance for allocation of your stores to your account.
Where are these customers on Engage coming from?
A restaurants database of customers is collected from customers that have ordered from the specific restaurant using any of the YUMBI channels available (Website/app/Switchboard). When selecting a campaign, a list of customers will be communicated ...
Where do these campaigns come from?
The Campaign templates you will find on Engage have been briefed in by the Brand Marketing Team and loaded by YUMBI. These are pre-approved campaigns that can be used by the restaurants. This means that restaurant owners are able to log into Engage ...
What is an active customer?
Active Customer Base Customers who have ordered from your restaurant or registered in the last 12 months. Classified into: Active: Active customers are those who placed their most recent order within the active window, which is defined as the period ...
How do I opt-out from YUMBI marketing SMS messages?
Consumers can be communicated with via Engage. Occasionally you may receive a request to OPT-OUT a consumer from marketing messages with SMS. Note that a consumer cannot opt-out from transactional messages by SMS (e.g. order confirmations and One ...
How do I launch a Campaign?
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How do I see when my campaign is valid and when it will conclude?
Campaign Details Report In the Campaign Details Report, which you can access here, you get an overview of the configuration options selected by the campaign initiator, as well as the current status of the campaign. Start Date This is the date and ...
What are Campaign Attribution Metrics?
Campaign Details Report This section provides an indication of how effective the campaign has been in generating action from customers who were enrolled to the campaign.
Why has the number of customers enrolled changed from the time I scheduled the campaign to the time it went out?
Often when a campaign is scheduled, it will be configured to run on a date/time in the future. During the time between when the campaign is initiated, and when it is actually scheduled to send, it’s possible for the number of customers eligible to be ...
Why did some of my customers not receive a campaign message?
Even when a customer has been enrolled it's still possible for a SMS or Push Notification to be sent, but not be successfully delivered. This can be caused by SMS Gateway issues, or mobile numbers becoming invalid over time. As a result of this, it’s ...
Who are the customers who ordered?
This is the total number of customers who were enrolled to a particular campaign and have placed at least 1 order during the campaign Reporting Period. In the example image provided below, 232 of the enrolled customers had actually placed a total of ...
Why are the sales higher for this campaign than I have reported for online orders?
Campaign Attribution It’s important to outline that with the current attribution model being used by YUMBI, if a customer is enrolled to a second campaign during the Reporting Period, any orders they place during that particular date range will be ...
How does YUMBI determine who gets an SMS or a Push Notification?
Engage automatically determines which customers are able to receive a Push Notification (those that have downloaded the app) instead of a SMS. This allows significant savings to be realized by restaurants, as Push Notifications are cheaper than ...
What do the message stats mean?
Campaign Details Report The Message stats for a particular campaign are shown on the Campaign Details Report . Message stat definitions Push This is the total number of customers who received a Push Message. SMS This is the total number of customers ...
What is a Push Notification?
Definition A Push Notification is an automated message sent by a franchisee through the YUMBI Engage portal to an app user when the application is not open. This message pops up on your mobile, and franchisees can send them without the customer ...
What is the difference between SMS and Push Notifications?
SMS Definition In short, an SMS text message allows franchisees to send text messages up to 160 characters in length directly to a customer’s cellphone. SMS's will reach customers who have previously ordered via website or call-in (unless they have ...
What are message parts?
Message Parts Definition An SMS allows users to send text messages up to 160 characters in length directly to a customer’s cellphone. This is one (1.0) message part. Should the length of the message exceed 160 characters, this automatically pushes ...
What are OPT-OUT's, and what impact do they have for future communications?
Definition of OPT-OUT This is the total number of customers who received the SMS message and replied to be Opted-out of future marketing communications. If they opt-out then we are no longer allowed to send them SMS communication.
Am I able to prevent message errors?
A message error is the total number of SMS or Push notifications that were scheduled but failed to be sent due to technical issues. This can be caused by SMS Gateway issues, or mobile numbers becoming invalid over time. As a result, it is very ...
What does the SMS/Push message that I sent look like?
You can view the SMS, Push and Inbox message that was sent to your customers in the Campaign Details Report. Here is an example of what they would look like: SMS Message: This text represents the exact message sent to customers via SMS for the ...
How Do I Launch A Campaign?
How do I launch a Campaign? The Engage Self-Service feature allows you to launch campaigns that are available on the Dashboard for your restaurant. All the campaigns that are available on the YUMBI Dashboard are briefed into YUMBI by the Brand. To ...
How do I sign up for Campaign Manager?
To find out how to sign up for campaign manager, simply send an email to our YUMBI Support Team and they will happily assist you. NOTE: Campaign Manager is only available to certain brands. If you already have access to Campaign Manager - Please ...
How do you create a self-service landing page?
If you’re part of the Brand Marketing team you can now create your own landing pages using Engage. For an understanding of the advantages and fundamentals of landing pages, refer to this article. You can watch this video to learn how to create a ...