What is the Cart Abandonment Rate Report?

What is the Cart Abandonment Rate Report?

The cart abandonment report offers insights into the total number of carts abandoned by customers at the checkout stage. This occurs when a customer adds items to their online cart but either leaves it unattended for an extended period or forgets to complete the purchase. The report also details the percentage of total orders abandoned, including the date, number of completed orders, abandoned orders, and the abandonment rate. 

Watch this short video taking you through the Cart Abandonment Rate Report

Or you can read the article below: 


Below we hope to answer any questions you may have and explore what this report has to offer. 

Where can I find the Cart Abandonment Report?

This report can be found on the left-hand Panel on the YUMBI Reports page, under the Customers tab, named “Abandonment”(Figure 1) or by following this link the report itself.


 

Figure 1 


How can I filter this report?

There are four primary ways of filtering the Cart Abandonment Rate Report. These four options are by Date (A), Brand (B), Restaurant(C), and Channels(D). Note that this report requires a Brand to be selected to populate data.


Figure 2 

Which channels can I filter by?



All channels: 

This filter option will present the number of total Orders Started, the total Orders Abandoned at Checkout, and the Percentage of Total Orders Abandoned on the App, Website, Call centre, on iOS and Android mobile devices.

All Online:

This filter option will present the number of total Orders Started, the total Orders Abandoned at Checkout, and the Percentage of Total Orders Abandoned on the App, Website, on iOS and Android mobile devices only.

All Mobile:

This filter option will present the number of total Orders Started, the total Orders Abandoned at Checkout, and the Percentage of Total Orders Abandoned on the App, on iOS and Android mobile devices.

Call Centre: 

This filter option will only present the number of total Orders Started, the total Orders Abandoned at Checkout, and the Percentage of Total Orders Abandoned, which are captured on the YUMBI Ordering Platform at the Call Centre by an Agent.

iOS:

This filter option will only present the number of total Orders Started, the total Orders Abandoned at Checkout, and the Percentage of Total Orders Abandoned from iPhone Operating System devices i.e. iPhone mobile devices.

Android:

This filter option will only present the number of total Orders Started, the total Orders Abandoned at Checkout, and the Percentage of Total Orders Abandonedfrom Android Operating System devices i.e. Samsung, and Huawei mobile devices.

Cart Abandonment Rate Graph

The headings below (Figure 3) provide a Graph of the number of carts abandoned (‘y’ axis) in correlation to the selected date range (‘x’ axis). 


Figure 3

 


Trend Graph

We’ve also provided you with an easy-to-read trend graph that gives you a view of cart abandonment over the filtered period of time. 

Abandonment Range

The graph in Figure 3 depicts the Cart Abandonment range over the selected period. The y-axis will show the number of carts abandoned, while the x-axis will indicate the filtered dates in which these were reported.

Summaries


The cart abandonment report has three summaries displayed:

Total Orders

Total Orders Started

Total Abandoned 

Total Orders Abandoned at Checkout

Abandonment Rate 

Percentage of Total Orders Abandoned

Data Grid

You will see each of the following on the data grid:
  • Date
  • Total Orders
  • Completed Orders
  • Abandoned Orders
  • Abandoned Rate


The Grid Information can be exported for data analysis and provides additional categories of information using the CSV Option.


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