Active Customer Base
- Customers who have ordered from your restaurant or registered in the last 12 months.
- Classified into:
Active:
Active customers are those who placed their most recent order within the active window, which is defined as the period during which 90% of customers typically place a repeat order.
At Risk:
Customers in the bottom 10% of ordering frequency, indicating they might stop ordering soon but still have the potential to return.
Lost Customers:
- Customers who fall outside the active and at-risk categories.
- These customers are classified as lost, they are statistically very unlikely (0.2%) to order again.
An active customer is anyone who has ordered from your restaurant in the last 12 months. They could have ordered through the website, App or even through Switchboard.