What do the message stats mean?

What do the message stats mean?

Campaign Details Report

The Message stats for a particular campaign are shown on the Campaign Details Report .




Message stat definitions

Push
This is the total number of customers who received a Push Message.

SMS

This is the total number of customers who received a SMS Message.

Total

This is the total number of customers who received a Push or SMS message.

SMS Parts

This is the total number of SMS parts sent to customers who received a SMS message. It is important to note that if a SMS spans more than 160 characters, it needs to be separated into multiple SMS parts, which are billed separately.

Opt Outs

This is the total number of customers who received the SMS message and replied to be Opted-out of future marketing communications.

Errors

This is the total number of SMS or Push notifications that were scheduled but failed to be sent due to technical issues.