How do I identify Delivery Order Hotspots?

How do I identify Delivery Order Hotspots?

The Heat Map report allows the user to view “Hot Spot” areas for online delivery orders. 

A 'delivery order hotspot' refers to a specific area or location that consistently generates a high volume of delivery orders. This could be due to various factors such as high population density, a large number of residential buildings, offices, or a particularly loyal customer base within that area. These hotspots are critical for QSRs to identify and cater to, as they can significantly impact the efficiency and profitability of the restaurant's delivery service. Optimizing delivery operations for these hotspots might involve strategies such as allocating more delivery resources to these areas, using data analytics to predict peak ordering times, or implementing targeted marketing campaigns to further increase order volumes.

Watch this short video on the Delivery Order Hotspots Report.


Where can I find the Delivery Order Hotspots Report?


The Heat Map / Delivery Order Hotspots Report can be found under the Deliveries panel on the YUMBI reports page or by following this link: Delivery Order Heatmap


Report filtering options

The primary way of filtering this report is through “Weighting“. Weighting shows the distribution of orders on the heat map depending on what has been filtered.

These filter options are as follows:

  • Transaction Count
  • Order Value
  • New Customers

Once a Weighting type and restaurant have been selected, the report will populate the map.

Heat Map colour scale

The Heat Map report displays “Hot Spot” areas using a colour scale to differentiate the orders being filtered. The colour scale ranges from green to red representing the two ends of the spectrum.


Red Areas 

These represent concentrated zones with higher amounts of data that have more “Weight” compared to other areas.

Green Areas 

These represent lower concentrated zones and have less “weight” in the overall data. 

Yellow Areas 

These are the medium/average zones within the heat map. (See Figure 2)


HEAT.png

Figure 2

Map Tools and Filters 

To further explore your store's heat map, this report has a few tools and toggles that can be used while inspecting the report. Here are several of the options available to utilize when viewing this map. (See Figure 3)

A - Compare To

The compare filter allows the user to compare up to two different stores’ maps.

B - Details Filter

The details filters allow the user to adjust what information is being displayed and lessen the visual noise on the map.

C - Map Type

The map type filter allows the user to change the map style they are using and further options are displayed when hovering over Map or Satellite.

D - Zoom Tool

The zoom tool allows the user to zoom in and out of the current map as well as enter a full-screen mode


Figure 3


    • Related Articles

    • How do I start an order for delivery?

      Watch this short video on how to place an order for delivery on Switchboard Or read the instructions below. Steps to place an order for delivery on Switchboard Step 1: Locate the Customer Details To initiate an order, an Agent must first access the ...

    • When will the order be ready for collection/delivery?

      Ordering through the POS System When you place your order directly through the restaurant's Point of Sale system, the YUMBI Platform will automatically provide you with an estimated collection or delivery time. This estimation is based on standard ...

    • What is the Delivery Order Status Report and where can I find it?

      Watch this short video that shows you how to find the Delivery Order Status Report and what it's all about. Or you can read through the article below: Delivery Order Status Report Finding the Delivery Order Status Report on the Report Portal is easy. ...

    • How do I view my Delivery Zones?

      Stores have multiple options for accessing details about their delivery zones, yet the ability to visually represent and explore these areas on a map is uniquely provided by the Order Map Report. This report enables users to view the geographical ...

    • What is the Delivery Summary Report?

      If your store offers delivery services, this report will provide key insights into the deliveries made by your store and the experiences had by your customers. Watch this short video explaining the Delivery Summary Report here. The following article ...